“The result of this training was an offer from BCG, even though I could only practice just under two hours per day due to my job.”
“In the first time I applied to consulting, I just read Case in Point and Victor Cheng. And I practiced a lot with friends, and that was it. I did around 20 cases, and in the first time I had 4 interviews with Bain, two in LEK, and five in Gradus. In that time I studied with friends, doing cases almost every day.
And in the second time I applied, I think I did – because I found CraftingCases – three cases with friends, at most. I used the material a lot to practice by myself.
I liked the way you proposed, to practice by myself. I used to have a hard time with building a structure in the beginning of the case that was different, a bit more customized. So I would take examples of cases and build a structure that touched all possibilities, all by myself. Then I’d analyze it by myself too, to see if it made sense.
I think in the first time I had a clear structuring problem, I would follow the Case in Point and Victor Cheng patterns, and when something different came up I tried using that and it never worked.
To give you an example, I had a final interview at Gradus where a scientist invented a GMO seed for a specific fruit, I don’t recall which fruit, and he wanted to sell the patent. I just couldn’t think of a structure that took into consideration who could buy that, for example. I didn’t know how to account for that. And I think that was because I was trying to follow the simple recipe those books showed me.
And I think that now, with help from your course, it’s so much easier for me – not that it’s completely effortless – but it’s so much easier for me to think outside of the box because I can stay calm when I have to build my structure in the beginning of the case.
CraftingCases content has the advantage of being the closest one to a real case interview. Along with teaching you a more practical and more effective practice routine, the courses provide you with real opportunities to stand out in your interview in full, not only in the case.
Every time I would read case interview material on the internet, I’d be met with anguish for thinking I didn’t have the time for all that, not to mention having no idea where to start.
CraftingCases seems to have found a way to minimize this anguish faced by many and teaches efficient practice routines to improve in your cases and even help you start out from scratch.
Two points caught my attention and helped me the most:
(1) Dividing the case into modules, allowing you to practice specifically what you find the most difficult. Also, showing you many different kinds of structures and how to practice each one!
(2) Their concern and tips on the aspects that are “not a part of the case”, like communication and structuring your thoughts. These tips are both explicitly in the texts and videos and implicitly in the examples Julio and Bruno show.
The result of this training was an offer from BCG, final round interviews with McKinsey, and a final round with a smaller firm, Mirow & Co, even though I could only practice just under two hours per day due to my job.
I can only thank CraftingCases for all the help; it certainly put me in a completely different level than other candidates.”
“I was skeptical about it. I thought would be only a mixture of everything available on internet presented by two guys who decided to quit McKinsey and Bain and give a shot with this course. Oh man, how mistaken I was!”
“On September 2017, after reading Case in Point, LOMS and other well-known materials, I was trying to get an internship for the second time in one of the top 3 consulting firms. By then, I had already done 60+ cases, 1000+ GMAT and 20+ estimation questions. Did I get an offer? No.
Did I get to semifinal or\and final rounds? Yes. Therefore, what did I miss? By that time I have not realized the reason and decided to move on with my exchange program. A few weeks later, a colleague of mine, the best one I had already trained with, got offers from all the top 3 firms and recommended CraftingCases course to me.
Initially, I was skeptical about it. I thought would be only a mixture of everything available on internet presented by two guys who decided to quit McKinsey and Bain and give a shot with this course. Oh man, how mistaken I was!
I started the course on March 2018 during my exchange program in Germany.
Now, I can confidently tell that what I haven’t learned in one year and a half using other materials; I did in a month with Bruno and Julio.
How was that possible? Because they taught me to think. They taught really well the fundamentals. I advise you right now, don’t fall into the trap to memorize 10+ frameworks and questions, because by the end of the day, the firms want your reasoning, your logic, your interpretations. Not what you memorized.
In my opinion, the best 3 benefits of this course applied to my learning are:
1) How to create a specific framework to the interviewer’s question. Bruno and Julio explain the importance of identifying key decision makers, interfaces between them and great techniques such as the Content Breakdown, Objective-Driven and Interweaving.
2) How to brainstorming correctly. It seems something simple and I am sure lot of people take brainstorming for granted and you should not, because it is the foundation for your structuring. They teach two approaches which are very convenient according to how much time you have available and most important, how to communicate your brainstorming effectively. I particularly liked a lot the technique called (re)Categorizing ideas.
3) How to come up with appropriate hypothesis and to test them. This was a big issue I used to struggle and I am glad feeling more confident on that.
I still haven’t applied what I learned with Bruno and Julio on hiring processes from consulting firms because I’m still studying abroad, but I will do it for sure when I return to Brazil. Nonetheless, being able to be more structured in communication as well as in thinking process helped me to get multiple internship offers in Germany which I am very glad and grateful for.
To sum up, I recommend to anyone who wants to be a successful candidate, not only CraftingCases courses but also any other material produced by Bruno and Julio. Their videos on YouTube and e-mails as well. I hope you focus your precious time learning as much as you can with these two amazing guys. I wish all of you best of luck.”
“McKinsey consultants came here to talk to us, and there were all these people who seemed so distant from me, who had done projects in a thousand different places, and all I could think about was that they were such outliers, geniuses, and I’d never get there.”
“I’m going to tell you how I discovered the consulting career. I was honestly frustrated, like, ‘oh my god, what am I gonna do with my life?’, and when I discovered consulting, it kind of clicked for me, because I already knew I wanted that, I just didn’t know that it existed.
Because I knew that I liked business, and that I liked change, a fast pace. But I’d always get unmotivated because things never changed in the pace that I expected. And then I found consulting, and suddenly it all made sense, it was different in every sense that I wanted other careers to be different.
So once I knew that path, I started researching about it, and you know how it is, it’s unanimous. Everything you find on the internet about MBB, case interviews, it all says it’s hard, it’s real business problems. And when you start doing cases you’ll meet people from more target schools, people who dropped out of their internships or jobs to dedicate 100% to that. And you’ll get in that state of ‘I’m not sacrificing all that therefore I’m not going to get an offer’.
So McKinsey consultants came here to talk to us right in the beginning, well before all others, and there were all these people who seemed so distant from me, who had done projects in a thousand different places, and all I could think about was that they were such outliers, geniuses, and I’d never get there. But later it was comforting to see my friends getting offers, people like me, that could be me, so I started actually believing that I could do it.
And especially in my case, since I’m not exactly from a target location because Recife is far from the Rio-Sao Paulo axis, I only realized that I was in the same level as everyone else when I started doing cases with people from the top schools, so I saw that i wasn’t far behind.
So if I were to send a message to anyone preparing is that it is in fact hard, BUT it’s not at all impossible. In the end it’s just a matter of preparing well, having the right profile, and exposing yourself early.
Don’t wait to expose yourself. When I say expose yourself, I mean practice mock interviews with other people that you might not know, and that you might be afraid or shy. Expose yourself right away, learn right away, and get better right away, you know?
It took me a while to start doing cases, scheduling mock interviews with other people on WhatsApp, Facebook, that I had just met, and when I started I realized that I wasn’t that bad, and I started getting so much better and learning from these people.
And I always wanted to interview them first, then be interviewed, because I watched what they did right and what they did wrong and tried to embody those in my own case, to get better.
So those would be my two tips. One, don’t be afraid of the hard interview process, and two expose yourself early, don’t wait to practice with strangers when you’re too close to your interviews.”
“I’m from Recife, far from the Southeast of Brazil, where most of the recruiting happens. And because of that I would like to thank CraftingCases. Here in the Northeast, not that many people go into consulting, it’s new to us. We created the Consulting Club in our University two years ago, and only in the last semester the first people started to be hired. When they were in their final stretch, in their final rounds, they heard about CraftingCases – someone recommended them – and when I joined the Club, six months ago, they told me, ‘use CraftingCases, it’s been useful to us, you’ll see how you’ll evolve much faster than people using other sources’. And they ended up getting their offers, first two of them, Lucas and Larissa got into Bain, and then Laís got into McKinsey, all studying with CraftingCases.
And that’s when this new cycle of the Club started.
I saw what was working for them, and who was I to do anything different, so I started straight with CraftingCases. And I started to learn and felt no need to use anything else.
Also because I didn’t want to get stuck in that ‘A-type case, B-type case, C-type case, learning frameworks by heart’ approach. And we hear all those stories from consultants, like, people who got to their interviews and the interviewer noticed they were using a pre-made framework, and along with not passing they were held from the next recruiting cycle.
So I was afraid of all that, too.
So with CraftingCases I started moving forward, building my own logic in my mind. And all the knowledge I got in those six months I got from you, basically.
Like I told you in the e-mail (read below), I didn’t even open any other book, I might have listened to two or three LOMS cases at most, and always practicing, too.
And it’s funny that everyone I recommended CraftingCases to was already using it. Really, you’re getting really famous already. I think you already know that, but I noticed clearly that among the best people I practiced with, all of them were already using CraftingCases.
So we ended up discussing a lot specific cases, specific exercises, people used your casebook to interview me and vice-versa.
And even those tools you put toghether in the casebook, of relevant issues, performance checklists, follow-up questions, we used during the mock. And we could feel it was different, closer to the real thing.”
“From the exercises, that first one from Nespresso, from the 5 Ways to be MECE article, really stuck with me because it’s so complete. To be honest, I had done one or two cases before I read that one, but only when I read that I really understood what I was supposed to be doing.
I had done some silly cases before with people from the Consulting Club. But when you do that you follow that little path of what you think a case is, what that little casebook says, yadda yadda, and in the end you think you got to the answer because you got to the right number, to that yes or no recommendation.
But with that Nespresso example you did such a complete framework, with so many possibilities, so many different perspectives that it clicked to me that it’s much more about the insights that I have to build as an argument, as a structure, than about the answer itself.
It’s that thing that everyone says, ‘it’s not about the answer, but about how you get to it’. But that only clicked to me when I saw that example.
And we commented a lot about that case in the Consulting Club, it was so special to us.
Something else that stuck with me that I learned from you was that everything can be a case. Especially an estimation one, or market sizing one.
So something I did all the time was, I’d listen to the beginning of a drill, just the case question, and paused it and went along with my day. During my day i thought about it extensively, thought about various things I could do in that case. Then a while later I came back, wrote down everything that I had thought, and watched the rest of the drill to see if it made any sense.
So after that I developed the habit of doing that in my day-to-day life. I’d be in the mall, and I’d be estimating how many people go into that mall every Sunday. So because you showd me those short and direct drills, I learned to be always thinking in a structured way.
I couldn’t always stop my life and do full cases, but in my daily routine I could do shorter exercises, and they kept my mind always going, and the information always fresh.”
“And the context-driven bit, I solved all my cases using that. With the exception of one or another, in which i used the adapted 3Cs, but I used that only when i had no other option.
But I always opted for the context-driven approach when I could, and that helped me because it gave me specific guidance for each situation. So it was always in my mind, ‘how customized is my answer? Am I being too generalist? Would this fit any other case?’ And the context-driven approach helped me with those worries.
And that idea of dividing supply, demand, and whatever is in between them, always helped me understand that kind of thing. In my first round in McKinsey, I got a very peculiar public sector case.
And the structure to that case was only clear to me because of a public sector I watched you solve, so I thought about what the stakeholders were, which role each of them played, and what we could do to solve that issue. Only then was the case clear to me.”
I’m writing this email to thank you for the amazing material you guys put together.
I found out about consulting last semester and applied for the first time to all MBB in this semester, and I got offers from all three. The only material I’ve used was CraftingCases. I didn’t once open Case in Point and, at most, have listened to two cases from Victor Cheng’s LOMS. All my knowledge, from fit to the necessary skills to solving cases, I owe to you!
Even before I got my offers, I was already recommending your material to everyone. Now, you can imagine that your reputation is skyrocketing, right? 🙂
Keep up with the good work! Your method is indeed really efficient!
Once again, thank you!!
My best regards,
Ana Carolina L
“I first heard about Crafting Cases in a Consulting Club Group. They said that it was a different approach to practice cases and that everyone they knew who took it seriously had received an offer. When I heard that it caught my attention even though I didn’t really believe it, but since it was already my fourth semestre trying interviews for MBB I decided to check it out.
Like I said, it was my fourth semester so I already had some experience. I had read Case in Point and listened to LOMS more than once, I had done more than 70 cases and I already had interviewed 14 times for MBB (7 rounds, in different tries obviously). I knew what my weaknesses were and I was already trying to fix them, with a lot of different material.
My main goal was to fix my structure. I was never really good at memorizing frameworks, and I actually never tried it, so I would always come up with structures of my own. However, since I did that very instinctively, sometimes I would miss some key points, or make a structure that could definitely be better. As I was looking for other sources, trying to figure out what structures worked better in each case, I stumbled upon Crafting Cases, more specifically to the article “5 ways to be MECE”. That was the article that opened my mind and I was finally able to place together all the different approaches I had been studying. Honestly, it is a must read for anyone who already have some knowledge of cases (seriously, I even sent it to some friends who already work at one of the MBBs).
I was hooked at first sight by that article, so I started taking de free course, in my own order (I prioritized frameworks and brainstomings). As I was doing this all I could think was: “This is so much easier! If I had this two years I would have gotten an offer in that first final round!”. Honestly, it even makes me kind mad, because this course is going to make a lot of people better in cases so fast, it seems unfair with those of us who’ve been trying for some time. However, I overcame this selfish feeling because I can tell you this: you may do this course and not pass, and a lot of people who didn’t make it will pass. Still, I think you should definitely do it.
Here is why:
If you are a beginner this is a HUGE shortcut. Beginners MUST DO IT. It is going to be so much easier for you to understand what is expected in all the different moments of a case.
However, if you are in a more advanced level, I have two advices for you. First: you should just check out the course (read what the topics are), you are going to be able to tell if this will help you or not. Think about what your weaknesses are, then find the topics in the course that should help you with that, and see if it actually helps. That’s the only way. Second: read the 5 ways to be MECE article, it is definitely worth your time.
Now, I would like to end this by saying I received an offer after taking the Crafting Cases course, but that was not the case. However, for the first time I was able to say I was totally prepared for that interview. I know that because I felt it, and because I practiced with a lot of people (more than five) that work at MBB and they all thought I was ready. In the end, there is a lot to a interview, like how you are feeling that day, how good you are in interviews (in general, not only consulting), the chemistry between you and your interviewers, how hard the case is, how much you know about that industry, how well the others interviewees did. Some of these aspects are more important for some firms than others, and some are easier to prepare to than others, but they can make you fail. But even if you fail, it is always best to feel that you did all that you could to prepare yourself, right?”
“LOMS, Case Interview Secrets and other sources were not helping me anymore. This made me get rejected at a BCG final round last semester. I always felt that something was missing in my study, an exhaustive and organized way to prepare for cases.”
“Before Crafting Cases, I was very insecure while doing cases and really had difficulties controlling this in interviews, mainly because I didn’t know how to handle the several possible situations of a case interview. My study method was not objective at all and I never knew exactly where I had to improve. I studied random industries, read complex MBB articles that did not help much, and did cases with partners who weren’t greatly improving my performance over time. LOMS, Case Interview Secrets and other sources were not helping me anymore. This made me get rejected at a BCG final round last semester. I always felt that something was missing in my study, an exhaustive and organized way to prepare for cases.
Crafting Cases had all these things I was looking for: a well structured form of learning that made sense and that allowed me to solve several types of cases, no matter how strange the situation presented by the interviewer was. The aspects of CraftingCases that added the most value for me were:
1.The six building blocks, which made very clear how to answer questions in an interview and the WHY behind each question. Among the building blocks, I highlight the objective-driven frameworks, which really opened my mind on how to structure questions to solve any problem and make any decision (My uni consulting club even used it to build a framework to decide which people should join the club). The brainstormings part also helped a lot in differentiating when to structure different hypotheses/solutions and how to do it in an ideal way, which impresses interviewers.
2. The drills practice mode, which gave me much more time for practical study and didn’t require extensive training with partners. I would say that after getting to know Crafting, my study time was divided into 60% theory, 30% drills and 10% partner practice. I would say that I exaggerated a bit in the theory and practiced little with partners though, my final suggestion would be 40/40/20.
In the end, I got an offer from a boutique consulting firm! Now, I didn’t have that many chances to interview this semester: my options were with this boutique, Bain and a startup (yes, they are using case interviews to hire BAs now too). In every single one of these firms, I got to a final round. My Bain offer rejection was more of a fit problem: I must add that in the entire Bain process interviewers were giving me feedback of how good my structuring and brainstorming skills were and how well prepared I was. Also, I feel quite “ready” for the problem solving part of the consulting job, since the content produced by CraftingCases always focus in how things are done in real life. If somehow I managed to pass the BCG final round last semester, I would probably struggle a lot in the problem-solving part of the job in the first months, since I was still in “la-la land”.
Overall, I would recommend the course for both beginners who already have an idea of what a case is about, as well as advanced people who are frustrated with their preparation from other sources. Many people study from very limited books and get an offer depending on luck/fit, others do an insane amount of cases with partners (120+) and also get an offer mostly because it’s overkill. CraftingCases offers an interesting alternative to these two: it caters to those looking for a balanced study that will require dedication from you but at the same time won’t leave you in burnout mode, uneasy and discouraged with the entire learning process until the offer. All content produced by Bruno and Júlio is worth it, including the course, blog, newsletter, casebook and now youtube! Highly recommend these guys!”